Case Study-Harnessing The Voltage Effect to Scale our FAIR Risk Programs with Zach Cossairt, Equinix

Let’s take a session now to look at a macro level of scaling a program. Behavioral Economist Jon List recently wrote a very timely book highlighting the need to promote the innovative ideas we have and the important work we do at scale to solve the problems facing our field before it’s too late. His work discusses scientific principles, contributing to what he coins as The Voltage Effect, that guide decisions that are made to determine what ideas scale, and which do not. 

Please welcome to the stage Zach Cossairt, Information Risk Program Manager at Equinix to dissect this topic for us and help translate this to understand outreach and decision support that our FAIR risk programs provide.