• Transitioning from a compliance-based to a risk-based approach to information security and operational risk
• Pioneering how to implement a FAIR program through novel and creative applications that expand FAIR usage into other domains
  
• Communicating to the board and the business in financial terms to enable a business analysis of information risk and effective decision-making
• Demonstrating the impact of security investments and other risk mitigations on enterprise loss exposure
  
• Optimizing the information security budgets based on explicit, quantified risk targets
  
• Integrating quantitative risk analysis in operational decision-making processes
  
• Enabling strategic business decisions such as new projects, partnerships and acquisitions, by helping achieve the balance between the opportunity and the associated risk
• Implementing key reporting mechanisms indicating an organization's loss exposure over time

Transitioning to a business-aligned and data-driven culture within information risk requires leadership: intellect to envision and explain, understanding to address fear, evangelism to motivate, and courage to manage through unknowns. This award recognizes leaders at the forefront of their organization’s FAIR^TM initiative who get data owners on board, stakeholders to help improve analysis, and decision-makers to adopt the resulting analytics as an integral part of their strategies, decision-making processes and operating rhythms.

The FAIR Ambassador Award serves to recognize a specific member’s work in bringing FAIR^TM and the FAIR Institute to a new part of the world. The winner of this award is an individual that has helped spread the knowledge of FAIR^TM into a new city, state, country, or continent, at both governmental and enterprise level.

Successful FAIR Ambassadors can demonstrate a track record of reaching goals such as: